projects
Dunlop
We have developed the official website of Dunlop,
one of the leaders in the car tyres production in the world.
Dunlop founder John Boyd Dunlop invented the pneumatic tyre.
For more than 100 years of existence, the company has firmly taken its place among the largest and most respected manufacturers of tyres for cars and motorcycles.
When developing a website for Dunlop, we paid special attention to navigation. The site user should get to a bus page that would be suitable for his needs, in a minimum number of clicks and transitions.
We decided that tyres, for all their beauty, are not an independent product, but are used only in conjunction with a car. That is why for each tyre page we have developed original KVs, selected the cars and conditions where these tyres are most often used.
Small tyre cards were also individually designed.
An original environment was selected for each tyre.
During its existence, Dunlop has become the author of a large number of unique inventions, which today are an integral part of any modern tire. Therefore, we have created a separate page where we described in detail the current technological solutions used by the company.
The website implemented an adaptive system for selecting tyres by size and vehicle. We have combined and integrated several of the most popular databases, and made the selection process intuitive, thanks to a well-thought-out hint system.
Launch date: September 2023